Here at PublishPress, we’re very focused on the publishing experience in WordPress. We love to see large organizations use WordPress to publish their content.
I analyzed the main informational sites for all the countries in Europe. Several countries use WordPress for their top-level websites and I'll showcase them in this blog post.
Sweden.se is the official website for Sweden. The site focuses very heavily on fresh and topical content. There's an endless scroll on the homepage, with lots of top-10 lists and short, quick-read posts. There are Arabic, Chinese and Russian versions of the site. Each language has its own content, domain name, theme and WordPress install.
Finland.fi is the official website of Finland. This site takes a similar approach to Sweden, with lots of fresh content, tags, emojis and pop culture references. However, they do have a different approach to multi-lingual content than the Swedish site. The Finnish site appears to be one WordPress install, and all the content is translated into eight languages.
Estonia.ee is the official site of Estonia. They take a different approach from the first two sites above. This is a brochure site that focuses on selling Estonia as forward-thinking and tech-savvy. There are interviews with the founders of Skype and Taxify, plus a big pitch for the country's e-residency program.
European national sites and WordPress
WordPress runs about 35% of the web, but only three official national websites. We hope that will change in the next few years.
If you’re interested in digging deeper, there’s a theme specifically designed for government sites called GovPress. You can also find a list of many government websites using PublishPress, including the Department of State, the City of Philadelphia and the State of Washington.
Here are all our lists of government WordPress users: