Paywalls and Advertising are a Perfect Combination for Publishers, With Chris Ward
We have a lot of guests on the PublishPress podcast who are building paywalls for publishers.
Chris Ward from The Publisher Desk believes we should take a different direction. He argues that paywalls only make sense when you combine them with a strong commitment to advertising. Some users will just never pay for content, but you can still provide value for them and earn revenue from them.
Chris has a long and deep history in the advertising world. He worked in advertising at News Corp and then Undertone, a big ad network. Chris is now the co-founder of The Publisher Desk, a publishing and advertising agency. He also takes his own advice and runs a network of sports content websites.
Table of Contents
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Show notes
- The Publisher Desk
- Chris' Several WordPress plugins
- New launch: Pubdesk Operator
- Chris' sports websites
The PublishPress Podcast
On the PublishPress Podcast, we talk with people interested in WordPress publishing. You'll hear interviews with publishers who are using WordPress, and also people in the WordPress community.
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