How to Make Your Publishing Paywall Successful, With Pete Ericson

In this episode of the PublishPress Podcast, we interview Pete Ericson, the founder of Leaky Paywall. He has many years of experience building paywalls for publishers.

Pete says that publishers are still nervous about paywalls, but increasingly see how valuable they can be. We talk a lot about the importance of newsletters in building audience engagement. Once you have the customer's email address, then you can start building a real relationship with them. Our conversation also delves into the impact of AI on content management, innovative subscription models, and the future of advertising in publishing.

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Show notes

Topics we covered in this episode:

• Leaky Paywall allows publishers to engage audiences by leaking content.
• Publishers often feel nervous about implementing paywalls due to customer relationship concerns.
• The philosophy of one free article followed by registration is effective for audience growth.
• AI can help publishers manage and monetize their content more effectively.
• Newsletters are crucial for driving traffic and building subscriber lists.
• Frequency of newsletters correlates with subscriber conversion rates.
• Archives of old content can be valuable for driving traffic and subscriptions.
• Publishers should leverage AI to enhance their content management strategies.
• Digital advertising is evolving towards sponsorships and direct sales.
• Niche publications are finding success by focusing on targeted audiences.

The PublishPress Podcast

On the PublishPress Podcast, we talk with people interested in WordPress publishing. You'll hear interviews with publishers who are using WordPress, and also people in the WordPress community.

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