How Native Advertising Can Drive Revenue for Publishers, With Matt Hoy
Matt Hoy is the Chief Revenue Officer of Revcontent which provides native advertising for publishers.
In this episode of the PublishPress Podcast, Matt talks about how publishers can drive revenue despite the challenges posed by changes in Google search and the rise of AI. Matt believes the key to success is trust. The advertising landscape is shifting away from low-quality ads. There needs to be trust between publishers, advertisers, platforms, and visitors. We also dive into Revcontent's partnership with Apple News where high-quality , family-friendly ads benefit everyone involved.
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Show notes
Topics we covered in this episode:
- Revcontent operates in a smaller ad tech market in Florida.
- Matt has been with Revcontent for nearly 10 years.
- Revcontent focuses on monetizing below-the-fold content.
- The company aims to build trust with publishers and advertisers.
- Changes in Google search are impacting publisher traffic.
- Revcontent is adapting to shifts in user behavior and preferences.
- The rise of AI is affecting non-controversial content traffic.
- Revcontent is an official reseller for Apple News.
- The company aims to provide a publisher-friendly approach to monetization.
- Email newsletters are a developing market for ad monetization.
- Revcontent offers a white glove service to all publishers.
- Smaller publishers are crucial for the ecosystem.
- Compliance and quality are top priorities in advertising.
- Diversification is essential for modern publishers.
- International expansion is a future goal for Revcontent.
- Innovative publishers are finding success in niche markets.
- The advertising landscape is shifting away from low-quality ads.
- Podcasts and events are becoming significant revenue sources.
- Quality user experience is vital for advertiser satisfaction.
- Revcontent is committed to maintaining high standards in ad partnerships.
The PublishPress Podcast
On the PublishPress Podcast, we talk with people interested in WordPress publishing. You'll hear interviews with publishers who are using WordPress, and also people in the WordPress community.
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