Helping Journalists Across North and South America, With Carol Cavaleiro
Carol Cavaleiro lives in Brazil and supports journalists across North and South America through her work at Indiegraf.
In this episode of the PublishPress Podcast, Carol discusses her journey from co-founding the fact-checking agency AusFatos in Brazil to becoming a product director at Indiegraf, a Canadian publishing platform. We talk about misinformation, and the importance of community journalism to get genuine information to people. Carol and her clients need to use innovative ways to reach people including WhatsApp, audio versions of articles, and in-person events.
Table of Contents
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Show notes
- 00:53 The Founding of AusFatos and Its Impact
- 03:33 The Evolution of Misinformation and Fact-Checking
- 08:31 Transitioning to IndieGraph and Product Development
- 13:07 Building a User-Friendly Platform for Publishers
- 18:47 The Role of Newsletters in Modern Publishing
- 22:52 Expanding into Latin America: Challenges and Opportunities
- 27:41 WhatsApp as a Communication Tool for Publishers
- 31:57 The Importance of Independent Distribution Systems
- 35:14 Navigating Security and Content Ownership
- 40:43 Spotlight on Innovative Publishers
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