Building Your Community on Authentic Content, With Kyle Van Deusen
Kyle Van Deusen runs the popular The Admin Bar community, a platform for WordPress agency owners and freelancers. He's been able to grow the community to over 12,000 people because he's still an agency owner and is constantly dealing with the same problems as his members.
On this episode of the PublishPress Podcast, Kyle talks about community management and the unique culture he has developed at the Admin Bar. We discuss strategies for content creation and engagement. He emphasizes the importance of identifying common problems faced by agency owners and how sharing personal experiences can lead to valuable content.
Table of Contents
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Show notes
Key links mentioned in this episode:
Topics we covered in this episode:
- The Admin Bar started as a small group to support agency owners.
- Community management is challenging, especially on platforms like Facebook.
- The culture of the Admin Bar is collaborative and supportive.
- Content creation is a team effort, not just one person's responsibility.
- Scheduling content helps manage the flow of information.
- Real-life experiences can inspire valuable content.
- Balancing agency work with community engagement is crucial.
- Market research helps understand industry trends and pricing.
- Quality over quantity is key in community growth.
- The Admin Bar may expand beyond WordPress in the future. Kyle shares that he creates content based on personal experiences and common problems.
- Positioning care plans creatively can make them more attractive to clients.
- Recurring revenue models provide predictable income for agency owners.
- AI is a disruptive force in the industry, especially for low-end products.
- Agencies focused on strategy and custom solutions will fare better against AI.
- Using AI tools can enhance efficiency in content creation.
- Notion is a preferred tool for organizing content and ideas.
- Relevance in content is more important than strict SEO optimization.
- Community engagement leads to better content ideas and collaboration.
- Kyle admires the work of journalist Ray Mori for credible information.
The PublishPress Podcast
On the PublishPress Podcast, we talk with people interested in WordPress publishing. You'll hear interviews with publishers who are using WordPress, and also people in the WordPress community.
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